To emphasize ‘play and stay’ at Moxy Times Square and continue to set the brand apart from its competitors, we partnered with celebrity-owned beverage brand Nocking Point Wines to launch the first-ever Moxy-branded wine, Foreplay Rosé…

…and to announce Foreplay Rosé’s arrival to Moxy Hotels everywhere, we created a launch event at Moxy Times Square complete with pre-arrival influencer kits, custom games, and celebrity appearances.​

• Project management and copywriting for all event print, digital, and social promotional materials

• Supervised creative development and vendor execution of all event assets, including signage, print collateral, and gift bags

• Leveraged a strategic partnership with Brümate to outfit the event with custom branded wine mugs for guests at a 55% discount for Moxy

• Curated, produced, and sent Moxy x Nocking Point promo kits to prominent media and influencer invitees ahead of the event