Moxy Chelsea Launch

ACCOUNT MANAGEMENT

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CREATIVE STRATEGY

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EVENT EXECUTION

ACCOUNT MANAGEMENT | CREATIVE STRATEGY | EVENT EXECUTION

With a new Moxy Hotel opening in the Flower District of New York City, we created an Avant-Garden that immersed guests in the sensory experience of staying (and playing) at a Moxy Hotel.

  • Strategy & creative ideation for the launch event in NYC

  • Supervised and managed creative development for digital, social and print promotional materials

  • Launch of Moxy Hotel’s A.S.M.R. Bedtime Stories performed by actress/author/musician, Bella Thorne, DJ & producer, Dani Thorne, and singer, Caroline Vreeland

  • Event production & curation of vendors including: ASMR performance in collaboration with Whisperlodge, an ASMR interactive activation where attendees could create their own ASMR moment, on-site tattoos by artist, JonBoy, and more

“Moxy Chelsea, which fully embraces its location in the heart of the flower district, took its floral fete to the next level with an “Avant Garden,” a multi-space takeover which included flower-power makeup applications by Bella Thorne’s new line, Thorne by Bella, live tattooing by JonBoy, and a dreamy ASMR sensory experience in partnership with Whisperlodge.”
— Guest of a Guest