Moxy Hotels partnered with Betches Media to sponsor and host the U Up? Dating Podcast Live Tour, taking us to 17 cities across the U.S. and reaching a live audience of over 25,000 people. The collaboration brought new followers to both Betches and Moxy, and spawned one of Moxy's most successful social campaigns to date with over 18MM impressions through social content, sponsored articles and podcast promotion

• Ideation & social strategy for social campaign

• Copywriting for social campaign

• Supervised the development of all social, digital and print promotional materials

• Generated over 1,000 new bookings at Moxy Hotels via the Betches Media audience