For the opening of Moxy’s first hotel in Copenhagen, Denmark, we created an exclusive influencer trip to soft-open the hotel that sparked awareness and built brand desire ahead of its launch.

• ​Developed social media strategy & creative direction for soft-opening social campaign

• Supervised and managed the design, development, and production of influencer and press trip collateral

• Curation of content creators & influencers for trip

• Negotiation & contracting with supermodel and native-Dane, Nina Agdal, to be our local expert and guest host of the influencer trip

• Negotiation & contracting - @byollieB - provided over 27K+ impressions for Moxy from Instagram Stories and over 17K+ impressions from his in-feed posts

• Curated, produced, and sent influencer pre-flight gift kits