For the opening of Moxy’s first hotel in Copenhagen, Denmark, we created an exclusive, soft-opening influencer trip to spark awareness and build brand desire.

• ​Developed social media strategy & creative direction for soft-opening social campaign

• Supervised and managed the design, development, and production of press trip collateral

• Curation of content creators & influencers 

• Negotiation & contracting with supermodel and native-Dane, Nina Agdal, to be our local-expert and guest host of the influencer trip

• Negotiation & contracting - @byollieB - provided over 27K impressions for Moxy from Instagram Stories, and over 17K impressions from his in-feed posts

• Curated & produced influencer pre-flight gift kits